The pathway to elementalLONDON began pre-COVID with the launch of the elemental brand and plans for an in-person event in November 2020. In light of the measures put in place during the pandemic, the decision was taken to pivot to a digital platform with virtual events at its heart.
elemental’s digital offering has thrived, offering its community a tailored mix of valuable written content and carefully curated webinar sessions. The return of in-person events has seen the brand deliver a far-reaching live content programme year-on-year at InstallerSHOW in Birmingham. This move has not only reinforced the brand’s standing as a vital resource for its audience, but also confirmed that the time is right to reimagine that original vision, and to bring elemental to life in the capital in 2025.
Why London?
London remains not only a global draw, but also a natural meeting place for those within the UK. With a population approaching nine million, it is also a focal point for the nation’s drive to improve efficiency and decarbonise buildings.
The proximity of elementalLONDON at ExCeL to central government makes it the ideal location to bring together the industry’s great and good, to connect and identify a meaningful direction of travel.
The catchment area
- Greater London has a high volume of tier one contractors, architects and housebuilders
- Element Energy analysis shows 210,000 homes and 26,500 public and commercial buildings need to be retrofitted by 2030. It’s estimated that 110,000 people need to be working in the sector at the height of delivery
London and net zero
- The Mayor of London has a goal of net zero by 2030
- There are approx 3.7m dwellings, with 15,000-25,000 new build houses/year
- London’s homes and workplaces are responsible for 68% of the capital’s carbon emissions and 72% of its energy use
- To reach net zero by 2030, a 37% reduction in heat demand of domestic buildings is required
- Fuel-poor homes accounted for up to 20% of each borough’s households in 2017
Delivering a 365 approach for your brand, with the support of our experienced team
Our team has a wealth of experience in marketing, partnerships, client success, event management, content creation, social media management and influencer campaigns.
Meet The Team
Adam Redmayne
Head of Sales
Head of New Business, Adam has 17 years’ experience of working on successful events in the HVAC and construction industry.
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Eleanor Hall
Sales Director
As Sales Director for elementalLONDON and London Build, Eleanor brings over 10 years of expertise in event sales and business development.
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Andrew Gaved
Editor at Large
Andrew is a seasoned journalist with 25 years’ experience in heating, cooling and energy. As Editor at Large across the Lyrical brands, he is on a mission to help the industry spread the word about low-carbon HVAC.
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Lilian Ho
Marketing Manager
With over five years’ experience in the global construction industry, Lilian leads the marketing strategy for elementalLONDON and London Build.
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Nathan Stuart
Senior Marketing Executive
Nathan leads marketing initiatives that connect professionals across the built environment sector, driving engagement, knowledge sharing, and industry connections.
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Robyn Hoerner
Marketing Executive
Robyn helps deliver two of the UK’s leading built environment events, working closely with partners to maximise their event experience and achieve their objectives.
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Mike Costain
Managing Director
Mike is Managing Director of Lyrical Communications and has over 20 years of experience working in media and events.
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